2010年6月29日星期二

[G4G] Re: Making Sense of China’s 100+ Groupon Clones(山寨)

原作者:
来源HiPhone and APhone A6 - Top 10 Chinese Knockoffs - TIME
译者jayla35

HiPhone and APhone A6

  

Apple在中国也许只有一间旗舰店 — 设在北京,上海店将在暑假开业— 不过山寨iPhone早已成为中国蓬勃发展的山寨数码行业的"战斗机"了。最早山寨出来的Hipphone,售价只有100美元。不过由于它设计充满缺陷,App程序也运作佳,而被《wired》杂志副主编08年11月在网上撰文揶揄:"这叫Hipphone是因为只有喝high了的人才会买吧。" 自此以来,山寨iPhone开始融入自己的创新,越仿越好了。去年11月上市的APhone A6可以用iPhone界面运行Google的Anroid操作系统。现在,让我们一起期待山寨4G iPhone早日光临上海街头吧。


iPed

  

在上海最大的山寨产品市场汉城广场中售卖的iPad看起来和真的没两样,不过如果仔细观察,还是能辨别出几点微妙的不同。山寨产品比真的iPad小了一圈,不过考虑到它的附加特征,这是可以原谅的,这些附加特征包括USB端口、嵌入式相机和可扩容记忆棒插槽—这都是iPad没有的。还有价格怎么样呢?大概是140美元(用我还过的去的中文努力砍价之后的价钱), 据专门研究中国山寨行业的网站shanzai.com的编辑 Timothy James Brown说,"现在中国市场上大概有30中不同的山寨iPad产品,名称也从Cynovo's C7 tablet到有创意的iPed 差别很大。对这些产品而言,是竞争带来了创新—因此才有了更多的功能。" Apple公司可能会希望他们在推出下一代正品之前把摄像头撤下来,不过 Brown 补充道,"这些企业才不会遵守游戏规则。"


  

Goojje谷姐


"谷哥"走了,不过天朝网民还有"谷姐"呢。它1月上市时,Google正因审查标准和屡次受网络攻击而大闹要退出中国。这个标新立异的网站主页同时具有 Google和 百度主页的特征。它的logo,用的就是Google的字体和百度的商标"爪子"图。商标,是唯一不能拿来搞笑的,于是2月百度公司向Goojje发送了一份勒令停止通知函,不过Goojje还是坚持恶搞,几个月过去了,"爪子"未撤,网站照开。

    

Nat Nat鞋

   山寨品牌"Avivas" 和 "Pama"早已在中国泛滥,与之相比,山寨Converse高帮鞋的Nat Nat鞋就显得有创意得多了。 Nat Nat鞋在鞋底装了一圈拉链,顾客能够随意装卸,将布鞋变凉鞋,恍然片刻从城市移行海滩。30美元一双的价格十分公道,照旧,让人质疑的还是它的质量。根据shanzai.com的点评,这鞋"不够结实,感觉廉价",因此创意高分,质量低分。

  

山寨街

08年的南京,一个开发商为招商引资,将山寨精神发挥了极致。这条街满是知名国际品牌的山寨名号,如KFG、Pizza Huh、Haagon Bozs和Bucksstar Coffee,琳琅满目。 这一公关行为在某一程度获得了成功,它的照片传遍了网络,被网友们冠名为"山寨街",不过最后还是难逃有关部门的"拆除令"。

中国白宫

虽然中美关系不甚明朗,不过中国的建筑却对美国华盛顿情有独钟——特别是华盛顿象征的权利。近年来,这一照原尺寸建造的美国国会建筑复制品出现在并不算出众的中等城市,如无锡、阜阳。在杭州,地产大亨huangqiaoling更是为自己建了一个白宫,不仅有椭圆形办公室和美国总统们的肖像展览室,连华盛顿纪念碑和拉什莫尔峰国家纪念像也建造了微缩版本。现在,这些疯狂的建筑已俨然成了旅游景点——02年,布什总统就亲自浏览过此地。

中国的超模秀

真人秀风潮在中国来得比较晚,然而电视制作人们正不遗余力地从英美节目中寻找灵感,已弥补这一空缺。现在已经有了中国版的《美国偶像》 (超级女声和快乐男声)、《天桥风云》(被粗糙的翻成魔法天裁)、《全美超模大赛》(明显变成了中国超模大赛)。这些节目都很快成为大热门,就在中国诞生下任Kelly Clarkson 或Christian Siriano之前,中国时尚杂志《iLook》编辑Chen Jun评论说,这不会发生在《魔法天裁》节目中,虽然那些参赛者或许有一定天赋,不过,"这是一个充满抄袭的节目,"他说道,"很显然,那些作品不是原创的。"

  

上海世博会主题歌

在推广上海2010年世博会时,中国将一些大明星聚集在一起——有成龙、刘德华、姚明——录了一首名为《2010等你来》的主题歌,歌曲渲染了"我们是一家"的气氛。然后就在这首歌4月发行不久,网民纷纷评论它的曲抄袭了日本歌手冈本真夜97年的歌曲《不变的你就好》。世博官方即暂停了这首歌的使用,随后向日本公司请求授权,日方欣喜地同意后,此事才告一段落。

中国的名画工场

虽然曾经只是中国南方一个只有300人的小村庄,现在,大芬村已俨然成为世界复制艺术品的中心,当地每年出品上万幅毕加索、林布兰、梵高、达芬奇的作品。据中国日报报道,这个村庄(现在划入深圳市)出品的油画占世界市场的60%,尽管大部分成品是复制艺术品,然而越来越多的艺术毕业生在此扎根创作。为支持这些艺术家进行创作,当地政府07年斥资1300万美元建成了博物馆,还资助他们买房和生活。

环海Landscape VA3 and 力帆320

这是一个痴迷豪华车的国度。每年,北京汽车展都吸引着成千上万的车友前来围观,只为一睹新款兰博基尼、布加迪和加长版路虎。不过上海制造的车款也值得关注,如这届车展亮相的环海landscape VA3就和雷克萨斯的RX SUV如出一辙,代表力帆亮相的力帆320简直是克隆版的Mini Cooper,两者的区别在于,力帆320有4个门而不是2个,另一点就是价格,力帆320在中国售价约为7500美元,是Mini Cooper在美国售价的三分之一。


On Wed, Jun 30, 2010 at 12:45 PM, 参考消息 <> wrote:
英文叫『克隆』

 
 

Sent to you by 参考消息 via Google Reader:

 
 

via techcrunch.com on 6/27/10

This is a guest post by Gang Lu, a Shanghai-based blogger and consultant. His blog mobinode.com covers the Chinese and Asian Web industry, and he also co-founded OpenWeb.Asia workgroup and KUUKIE.com.

Twitter hit $1 billion valuation within 3 years. Facebook reached equal valuation with 2 years. It only took Groupon a year and a half. In April, a consortium led by Russian investment company DST  invested $135 million on Groupon, making the valuation of Groupon shoot up to $1.35 billion.

The excitement has lead to many Groupon-clones in China. This market is already overheated and much crazier than people expected. Reports say there are between 100 and 200 Groupon-clones in the market already. Some of them already raised a large bucket of money, and several deals are around $5 million. RenRen, the leading Chinese social network, launched its own group purchase site called Nuomi, and it only took hours for 152,095 users to buy an offer for 2 movie tickets, 2 cokes, 1 box of popcorn and 1 Häagen-Dazs ice cream.

But what are the odds of survival for the Chinese clones?

1.  Group Purchase, New and Old business model. If you think sites like Tudou, Youku are copycats of YouTube and Renren, Kaixin001 are copycats of Facebook, I can understand that because there were no video-sharing sites, social networks sites similar to those western services in China. But the Groupon model isn't 100% new for China. Group Purchase (in Chinese it's called Tuan Gou) is hugely popular in China especially in home improvement/home decoration market where thousands of people got connected online and buy the same products together in street shops in order to get a good bulk-discount.

I met the co-founder of the leading group buy service site TG.com.cn weeks ago. He said his company is expecting rmb 50 million after-tax income and getting ready for an IPO. So the consumer education cost for Groupon model is nearly zero. It is an 'old' model, but one that has 'new' features to Chinese consumers since the purchases are online and there's the 'deal of the day' strategy. No one ever made the online group purchase experience so easy in China.

2. An easier model to survive? Unlike video-sharing, social networks, Twitter models which are all about burning money to build its user-base at the beginning, Groupon clones are making cash-flow since the first day. And the Groupon model focuses on one deal in one city. In China, it's not difficult to find a deal and the Internet in China is very geographically-based. It should be relatively easier for those startups to survive.

However, if you have many targeting the same market, then it's all about how to do the marketing in the end. Can you offer better share with those merchants? Do you have enough money to reach more industry sectors and grow faster? Surviving is one thing, at some point, you may also need huge money to burn. (Why did Groupon raise such amount of $$$ even when it's already hot!!)

3.  Better Service or Better Price? I've read some feedback from some Chinese Groupon users complaining about the service. 'Cheap price does not mean we also accept cheap service', they said. Groupon can offer you good price, but they can not guarantee whether or not the merchants are able to offer mass customers the service with the good quality. When your users come to you only for cheaper price, be careful, because that might also imply the customer loyalty is low. Especially in China, your customer can quickly move to another one with cheaper price or a big one with better service guaranteed.

4. Happy or Sad story in the end? Startups vs. Big guys. This is typically a sad story in China. When Web giants see interesting new business models, instead of partnering with you or acquiring yours, they launch something on their own. Renren's Nuomi has shown its super power with huge user base. Taobao, has launched its Groupon service on ju.taobao.com, and Dianpin (the leading Yelp-like service) has also launched its t.dianping.com.

They have not started heavy promotion yet, but they are watching the market until they are fully ready and the market is more mature. So why are Chinese VCs still rushing for those startups? How do they expect these sites to exit one day? A few very lucky ones could take the lead in the end with enough money to burn, or one of them could be acquired by Groupon if it comes to China one day? I'm not so sure.

5. Innovation or just Interesting? The Groupons' Aggregator There are so many Groupon services in China, and I am assuming there are more to come. So the question becomes, where to efficiently find the best deals on each service. The answer is obvious; we need a search engine. Now we see the sites such as tg123.com, niutuan.com, 122.net to aggregate and navigate Groupon services. I don't know what kind of partnerships are  involved, but it's smart, isn't it? At least, it perfectly fits for overcrowded Chinese market.

Before you finish the reading, the following is a list of our favorite Groupon-clones (via web20share.com).

1. Lashou

  • Highlights: recently has closed $5million investment and company valuation is reported around rmb 1 billion.
  • Main Group Purchase Item: Restaurant, Pub, KTV, SPA, Hairdressing, Yoga and other selected featured firms.
  • Currently Covered Cities: Over 100 cities including Beijing, Shenzhen, Guangzhou, Nanjing, Daqing, Nanchang etc.

2. Meituan

  • Highlights: it's founded by Wang Xin, the guy also co-founded first Chinese Facebook, Xiaonei.com (now Renren.com) and first Chinese Twitter, Fanfou.com (now closed);
  • Main Group Purchase Item: Restaurant, Pub, KTV, SPA, Hairdressing, Yoga, etc.
  • Currently Covered Cities: Beijing, Shanghai, Wuhan

3. Mituan

  • Main Group Purchase Item: Quality local living services
  • Currently Covered Cities: Hangzhou

4. Cooltuan

  • Main Group Purchase Item: Restaurant, SPA, Photography, Hairdressing, Cinema, Gym, Live CS Show, etc.
  • Currently Covered Cities: Shanghai

5. Manzuo

  • Main Group Purchase Item: Delicacy, Tour, Gym and SPA, etc.
  • Currently Covered Cities: Beijing

6. Groupon China

  • Main Group Purchase Items: Food & Beverage, Pub, SPA, KTV, Hairdressing, Yoga, Training and transaction, etc.
  • Currently Covered Cities: Beijing, Chengdu, Fuzhou, Guangzhou, Nanjing, Hangzhou, Jinan, Nanning, Qingdao, Shanghai, Shenyang, Suzhou, Tianjin, Xiamen, Taiyuan and Zhengzhou.

7. Groupon365

  • Main Group Purchase Item: hottest, and the most fashionable goods
  • Currently Covered Cities: Qingdao

8. Tuank

  • Main Group Purchase Item: Restaurant, Pub, KTV, SPA, Hairdressing, Yoga and other selected featured firms.
  • Currently Covered Cities: Nanchang

9. Runtuan

  • Main Group Purchase Item: Restaurant, Pub, KTV, SPA, Hairdressing, Yoga etc.
  • Currently Covered Cities: Guangzhou

10. 55tuan

  • Main Group Purchase Item: Restaurant, KTV, SPA, Hairdressing, Yoga etc.
  • Currently covered cities: Beijing

 
 

Things you can do from here:

 
 

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