Google 在2009年为美国催生540亿美元的经济活动
Google今天发布了一份官方报告，通过分析Google三个核心业务——Adwords，Adsense和Grants，估计了Google对美国50个州所催生的经济活动，其总额高达540亿美元。
Google是怎么样得到这些数据的呢？以右图中的俄亥俄州（Ohio）为例，Google通过五个步骤对其产生的经济效益进行了保守的估计。
第一步，统计该州内在2009年使用Adwords的广告商和使用Adsense的网站站长的总人数。
第二步，估计广告商以及网站站长从Google所获得的收入。收入不像总人数那样有现成的数据，而是建立在两个经济学假设之上（关于这两个假设，有兴趣的读者可参见报告，其中之一由Google的首席经济学家Hal Varian提出）。
第三步，统计该州内在2009年使用Grants的受益人人数。
第四步，计算使用Grants所获得的总捐赠数额。
第五步，（Google所带来的）经济总量，由第二步和第四步所得数据相加得到。
从以上的计算方法中，我们可以看出这的确还是一个“保守”的估计。它仅仅包括了明显的广告和捐赠，一些隐形的贡献，如减少用户需找相关信息的所付出的成本，如Google Maps对商业的推动都未被计算在内。
继续查看视频，Hal Varian从经济学角度的分析
via Google Blog
2010/5/25 参考消息 <@elaoda>
@google: We're not just a search engine, we're an engine of economic growth. Our U.S. economic impact in 2009 was $54 billion http://bit.ly/d8SHMf
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via The Official Google Blog by A Googler on 5/25/10
In 1978, people told Douglas Twiddy he was crazy when he started renting out vacation homes in the Outer Banks of North Carolina. More than 30 years later, his son Ross is using our AdWords advertising program to help attract prospective renters — and grow his small business, Twiddy. Thanks in part to AdWords, in just the past two years the company has added 100 new homes to its listings and hired 16 full-time employees, and it brings on another 50 seasonal employees each year.
This week is National Small Business Week, and Ross will be with me on Capitol Hill in Washington today to share his story and help unveil something that means a tremendous amount to me: a new report detailing, for the first time ever, Google’s economic impact in all 50 states.
People think of Google first and foremost as a search engine, but it’s also an engine of economic growth. In our report, we’re announcing that in 2009 we generated a total of $54 billion of economic activity for American businesses, website publishers and non-profits. Over the years people have asked us whether we could quantify our economic impact on a state level, and we’re pleased to do that for the first time with this report, which you can download at google.com/economicimpact.
In a time of tighter budgets and a slow economic recovery, we’re glad to support so many small businesses and entrepreneurs across the country by helping them find new customers more efficiently and monetize their websites through targeted advertising.
Here’s a video from me and our Chief Economist, Hal Varian, with more background on where we get the numbers:
The report is filled with really wonderful stories about the direct economic impact that AdWords, AdSense, Google Grants and our search engine have across the country. These are the stories of entrepreneurs across the country growing their businesses with Google. And this morning Googlers are hosting events in 10 other cities across the country (Atlanta, Austin, Boston, Chicago, Detroit, New York, Oakland, Portland (OR), Raleigh and Seattle) to help share those stories. Ladies and gentlemen, start your economic engines!
Posted by Claire Hughes Johnson, Vice President, Global Online Sales![]()
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